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Google and Ajax Union are committed to the success of small & mid sized businesses. In that spirit, Google has structured business training sessions to help business owners gain some understanding of the tools that are available to them and how these tools can help them grow their business.

Schedule:

10:00AM Registration Begins

10:30AM Google 101 Seminar

11:30AM Intermission and Networking

12:00pm AdWords 101 Seminar

1:00PM Buffet Lunch Served*

2:00PM AdWords 201 Seminar

4:00PM Networking 

*Full Buffet-Style Lunch is included when you attend both the Google 101/AdWords 101 AND AdWords 201 seminars (Full Day ticket price of $150.00)

Following the event, at 6:00 PM, Ajax Union is hosting a Wine & Cheese Networking Event at the BNC. Attendees of the 101/201 Seminar attend for free.

Google 101

Find out more about Google's products and services.

In this seminar we will cover:

·         Facts about Google

·         Search Engine Anatomy

·         Search Engine Optimization Basics (SEO)

·         Google Places Listing and Optimization

·         Google Analytics Overview

·         Google Adwords Introduction

·         Office Productivity -  Google Apps Overview

Coming to the  Google Seminar will help you use Google as part of your business and marketing strategy.

Get Found Online

Help Customers find your business or office online with Google Places

Attract Customers

 Help promote your business with ads on Google search and the Google Network.

Market Intelligence

Analyze website traffic to identify critical information regarding your website and business.

Office Productivity

Reduce costs and become more productive at the office.

Adwords 101

Learn how to use your AdWords account.

AdWords 101 lays the groundwork for a successful campaign. If you are just getting started with AdWords, this is the seminar for you. Attendees leave with a better understanding of how the AdWords system works, how campaigns should be structured, and how keyword lists and ads are developed. We also provide an overview of your advertising options and answer common questions.

In this seminar we will cover:

·         Introduction to online advertising & Google AdWords

·         Types of online advertising

·         Basics of pay-per-click advertising

·         How do decrease your Adwords Costs!

·         Features, Benefits, Basic terminology

·         Understanding how Google charges for AdWords

·         Finding and implementing keywords and search terms

·         How to make your campaign relevant

·         Optimizing your quality score

·         How to define and meet your online marketing goals.

·         Creating a more productive online environment for your clients

Google Certified Trainers: 

• Joe Apfelbaum 
• Zevi Friedman

Topic:

• Google 101
• Adwords 101

For more info about our events go to MarketingTrainingNY.com